Website Rainmaker Media
Rainmaker Media – Media Insights Analyst
About the Company:
Rainmaker Media is a dynamic retail media network based in Cape Town, Western Cape, South Africa. We specialize in creating data-driven campaigns, leveraging Africa’s largest retailer, The Shoprite Group of Companies, to access exclusive shopper data and billions of consumer interactions. With over 40 years of retail expertise, Rainmaker Media optimizes advertising budgets through precision marketing, ensuring 100% measurable results and zero wastage. Our services include in-store and digital media, targeted communications, activations, digital screens, and more.
Rainmaker Media is a leading retail media network headquartered in Cape Town, Western Cape, South Africa. Established in 2020, the company has swiftly positioned itself as a pioneer in data-driven advertising services, leveraging its strategic partnership with The Shoprite Group of Companies, Africa’s largest retailer.
Core Services:
- Precision Marketing: Rainmaker Media specializes in precision marketing, which involves delivering highly targeted advertising messages to specific consumer segments. This approach ensures that marketing efforts are optimized for maximum impact and ROI.
- Data-driven Advertising: With access to exclusive shopper data from The Shoprite Group, Rainmaker Media offers data-driven advertising solutions. By analyzing billions of consumer interactions, the company creates campaigns that are tailored to individual consumer preferences and behaviors.
- In-store and Digital Media: Rainmaker Media provides a comprehensive range of advertising channels, including in-store media and digital media. This allows brands to connect with consumers both offline and online, ensuring maximum visibility and engagement.
- Targeted Communications: The company specializes in targeted communications, delivering personalized advertising messages to specific audience segments. This approach helps brands to reach their target market more effectively and drive sales growth.
- Activations and Promotions: Rainmaker Media offers activations and promotions services, including in-store promotions, digital vouchers, coupons, competitions, and more. These initiatives are designed to drive consumer engagement and stimulate sales.
- Media Planning and Optimization: The company assists clients in developing and optimizing media plans to achieve their campaign objectives. By leveraging advanced analytics and insights, Rainmaker Media ensures that advertising budgets are allocated efficiently and effectively.
Key Differentiators:
- Exclusive Shopper Data: Rainmaker Media’s partnership with The Shoprite Group provides access to exclusive shopper data, giving clients unparalleled insights into consumer behavior and preferences.
- Cutting-edge Analytics: The company utilizes cutting-edge analytics tools and methodologies to analyze data and extract actionable insights. This enables clients to make informed decisions and optimize their advertising campaigns for maximum impact.
- 40 Years of Retail Know-how: With over 40 years of retail expertise, Rainmaker Media understands the intricacies of the retail industry. This deep domain knowledge allows the company to develop tailored advertising solutions that resonate with consumers and drive sales.
- Measurable Results: Rainmaker Media’s data-driven approach ensures that advertising campaigns are 100% measurable. Clients can track the performance of their campaigns in real-time and make data-driven adjustments to optimize results.
Mission and Vision: Rainmaker Media’s mission is to connect brands with the right shoppers at the right time, merging the in-store and digital retail worlds to optimize ad spend through measured sales conversions. The company envisions a future where advertising is driven by data, not guesswork, and where brands can achieve 100% precision and zero wastage in their marketing efforts.
Rainmaker Media is a pioneering retail media network that offers data-driven advertising solutions to brands looking to optimize their marketing efforts. With access to exclusive shopper data, cutting-edge analytics capabilities, and 40 years of retail know-how, the company is well-positioned to help clients achieve measurable results and drive sales growth.
Job Position: Media Insights Analyst
Location: Western Cape, South Africa
Reference Number: RMMA0324
Benefits:
- Competitive salary package
- Hybrid workplace arrangement
- Full-time position with career growth opportunities
- Comprehensive benefits package including medical insurance
- Access to industry-leading data assets and cutting-edge analytics tools
- Opportunity to work with a diverse and talented team in a fast-paced environment
- Continuous learning and development opportunities
- Contribution towards building a positive team morale
Eligibility:
- Degree or Diploma in Business, Marketing, Analytics, or related field (essential)
- 2+ years’ experience in a similar capacity, buying, or category management (beneficial)
- Media analysis, data analytics, or related roles/experience in the advertising or marketing industry (beneficial)
Requirements:
- Strong acumen for connecting data and insights to tell stories
- Ability to analyze shopper insights and trends shaping consumer behavior
- Proficiency in data analysis tools and platforms
- Excellent written and verbal communication skills
- Ability to translate data into actionable insights for media sales and client campaign recommendations
- Demonstrated ability to influence and establish strong relationships with internal and external stakeholders
- Detail-oriented with excellent time management and planning skills
- Proficiency in MS Office and CRM software (e.g., Salesforce)
- Adaptability to a fast-paced, changing environment
How to Apply:
Interested candidates should submit their CV and cover letter to Carol Makgato, Lead Talent Acquisition Specialist, at carol.makgato@rainmakermedia.co.za. Please ensure to include “Media Insights Analyst Application – RMMA0324” in the subject line of your email.
Closing Date: April 15, 2024
Official Contact:
Rainmaker Media 1st Floor, Fairbridge Mall Corner Old Paarl Road and Brackenfell Boulevard Brackenfell, Cape Town, Western Cape 7560, ZA Email: info@rainmakermedia.co.za Phone: 021 983 5324 Website: http://www.rainmakermedia.co.za
About the Role:
As a Media Insights Analyst at Rainmaker Media, you will play a crucial role in leveraging our industry-leading data assets to generate insights and understand retail media performance. You will work closely with our sales team and clients to translate insights into actionable recommendations, driving sales growth and customer loyalty. This is an exciting opportunity for individuals with a passion for data analytics, problem-solving, and influencing client growth in the retail and consumer goods industry.
Key Responsibilities:
- Collect, analyze, and interpret Rainmaker Media data from specified sources, such as advertising platforms and market research.
- Identify trends, patterns, and opportunities for improvement by analyzing media data and campaign performance.
- Ensure data integrity and accuracy of all data used for insights and analysis.
- Partner with the sales team to generate actionable insights for categories and brands, supporting campaign planning and optimization.
- Develop and maintain comprehensive reports, dashboards, and presentations, communicating key insights to stakeholders.
- Assist in the development of media plans, ensuring alignment with campaign objectives and target audience insights.
- Stay updated with industry trends and media measurement tools to enhance data analysis capabilities.
Our Commitment:
At Rainmaker Media, we are committed to creating a diverse and inclusive workplace where everyone matters and feels included. We embrace the unique talents, perspectives, and abilities that enrich our organization. As part of our commitment to Employment Equity, we encourage applications from all qualified individuals, regardless of race, gender, age, disability, or any other characteristic protected by law.
Note: By applying for this position, you confirm your consent for Rainmaker Media to process your personal information for recruitment purposes. Personal information will be used and retained only for recruitment purposes and will be permanently destroyed after the recruitment process is completed. If you do not hear from us within 14 days, please consider your application unsuccessful.
Overview:
Join Rainmaker Media and be part of a team that knows what consumers actually buy. With access to exclusive shopper data and cutting-edge analytics, we merge the in-store and digital retail world to optimize advertising budgets and drive measurable sales conversions. Let us make it rain for your brand. Apply now!
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